Our main office is based in Cornwall, hence a lot of our jobs are for Aerial Photography in Cornwall. But we have clients from all over the South West, Midlands and Wales.
In the last year we have seen major interest and success in combining 360 aerial Panoramas taken with our drones and ground based 360 panoramas to get client’s ranked on the top of the first page of Google.
Search Ranking Using Google Maps
Google’s search now features and is driven by Google Maps. You will see below two examples of Google search in 2017 with the Google Maps “3 pack” as we call it featuring after the adverts but about the #1 organic ranking on this page.
The Google Maps 3 Pack now appears for all popular search terms and accounts for over 44% of the clicks for any keyword search.
Our proven plan help client’s to rank in this prime position in the Google Maps “3 Pack”.
Google and 360 Photography
Google pioneered 360 photography starting in 2008 with their 360 pano mapping cars driving the length and breadth of many countries. Today you can use Google maps to look at the majority of streets and roads in the UK and then drop the little man icon onto the map to go to street view.
Their sister product Google Earth is satellite driven and you are able to zoom in on all areas of the country.
Most of us have used Google Maps or Earth at some point on our computer or mobile device to get directions, or just to look around places you’ve been or want to go to. It’s brilliant and from the comfort of home you can see precisely where you want to go, look at actual landmarks to guide your travels, and have view around the area as if on foot.
Google also market ground based 360 photography to business for the inside of businesses like restaurants hotels and shops.
How we help clients to rank top of the Google Maps 3 Pack.
Drone Photography Services offers this ground based 360 photography but we also do aerial 360 photography. This aerial viewpoint taken at between 40-70 metres fits between the maximum full zoom on Google Maps and Google Earth so the image is much clearer than the satellite images and it is right up to date.
We take images beyond the reach of the Google map cars of locations where Google have not been. So when we download them to Google Maps we are adding and improving the whole Google maps experience.
Also we make sure our subjects and images are really interesting so they get a lot of views on Google Maps. Now when you are popular and get a lot of views on Google maps that improves your ranking in the important Maps 3 pack.
Her is an example below of a ground based 360 panorama at the Eden project that was first included on Google Maps in October 2016 and to date has had over 183,000 views.
Further north here is an aerial 360 panorama in Stoke on Trent that has had over 93,000 views.
Here is another recent aerial 360 panorama using drone in Cornwall of a storage client.
Our photography improves our client rankings because Google really likes 360 panorama photographs especially of locations they have not photographed themselves before.
Google also like aerial panoramas taken by drones because they are in more detail than their existing satellite images and therefore are improving the user experience.
Yes this is 80% of the story revealed in this article, but there is a little secret sauce gained from 7 years SEO experience that we have not.
If you want to improve you Google rankings give us a ring for a no obligation review.
Roy Horton writes about Aerial Photography in Cornwall and drones Cornwall for Drone Photography Services.